lastminute.com: Driving app downloads Strategy Weve used home & habitual data to target 3 distinct audiences: Zone 1 commuters, consumers living in greater London & short haul flyers all aged 18-44. Using a £20 discounted hotel voucher code, consumers were incentivised to download the lastminute.com app. Objective To drive downloads of l as tminut e.c om’s hotel planning & booking app. Campaign Results not previously aware of the ap

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