ADT DRIVES CUSTOMER RESPONSE WITH CSG DIRECT-MAIL CAMPAIGN CUSTOMER OVERVIEW ADT is the most trusted brand in smart home and small business security. As the company’s security products and services have evolved since their beginnings in 1874, they have maintained a focus on superior customer service. ADT has partnered with CSG for customer engagement, including print-and- mail solutions, since 2002. A CRITICAL CALL TO ACTION The average American sees thousands of ads and marketing messages every day. In this busy environment, companies seek to get customers to respond to marketing promotions or critical messages. ADT wanted to make sure its customers had the latest equipment, so their homes were secure and service wasn’t interrupted. To do so, ADT needed to contact custome

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