PFL’s Essential Guide To: Creating Powerful Direct Mail Moments Across the Customer Lifecycle DIRECT MAIL THAT DELIVERS2 PART I Powerful Moments Gain Attention PART II Building a Better Marketing Model: The Four Elements PART III Aligning the Customer Lifecycle to Powerful Moments PART IV Conclusion: Stitching Moments Together is Mission Critical 4 7 12 34 Contents Part I Life is Defined By Moments 34 It’s no secret that life is defined by moments. The right experience at the right time can advance our connection to a place, event, or brand. It can transform vague feelings into concrete actions and behaviors. Creating an authentic moment is the goal of every organization and brand. It ultimately leads to increased sales and profits. The best way to grab attention is to cr

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