SG360°, a Segerdahl Company | 1351 South Wheeling Road | Wheeling IL, 60090 | 847.541.1080 | SG360.com A designer men’s and women’s clothing brand found success reactivating lapsed customers by using direct mail to drive an online purchase. OBJECTIVE In the 21st century, the customer is king and customer retention is a top priority for nearly every retail company, especially in apparel. For one designer clothing brand, winning back lapsed customers was a key goal. Heavy users of paid social and email, the brand was looking for new ways to connect with the lapsed shoppers they weren’t reaching through these channels. After being referred to SG360° by another one of our customer’s, the brand reached out to learn more. STRATEGY With this being the brand’s first foray into using direc

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