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DIRECT MAIL 101: A Complete Overview of Mail Formats

DIRECT MAIL 101: A Complete Overview of Mail Formats

Pages 19 Pages

The document "Direct Mail 101: A Complete Overview of Mail Formats" is an eGuide designed to help marketers understand various direct mail formats, such as postcards, oversized postcards, folded self-mailers, booklets, letter packs, and catalogs. It discusses the pros, cons, best uses, and effectiveness of each format, aiming to guide marketers in selecting the most appropriate format for their campaigns to achieve their marketing goals. The guide emphasizes the importance of choosing the right format based on the campaign's objectives.

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