Hybrid Experiences Bring Direct Mail Into The Digital Age Get started How Personalized, Targeted, And Orchestrated Direct Mail Experiences Help Marketers Overcome Digital Fatigue And Forge Deep Customer Engagement FORRESTER OPPORTUNITY SNAPSHOT: A CUSTOM STUDY COMMISSIONED BY PFL | APRIL 20222 Key Findings Digital fatigue drives marketers to increase spend on direct mail. Analog direct mail experiences help campaigns stand out from overused digital touchpoints, leading to increased marketer investment. Customer Attention Should Be Treated As The Precious Commodity It Is Today, B2B marketers have more digital means and opportunities to engage their customers, but few use these to create the right impact. Indeed, marketers’ overuse of digital touchpoints, including emails that get

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