Absolut Vodka Testing Creative Content Formats Through Influencers ACTIVATE and Absolut Vodka collaborated with 50 micro lifestyle influencers to foster brand awareness around Absolut’s new No-Sugar-Added Grapefruit Vodka. Through a variety of Instagram content formats ranging from videos to styled product shots, influencers created their own cocktails and sparked excitement and inspiration around Absolut’s new spirit launch. All influencers leveraged campaign hashtag #NoSugarCoating as a play-on-words to highlight the ingredients, and the ease of using the vodka. Case Study: Absolut Vodka Challenge — Educate consumers about Absolut Vodka’s new No-Sugar- Added Grapefruit Vodka — Position Absolut Grapefruit Vodka as the go-to social vodka for mixing cocktails 1 Solution — Par

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