When Absolut Lime launched, no one ordered it at bars because they didn’t know it existed. To raise awareness of where people could try it, Absolut partnered with Relatable to hyper-target Los Angeles influencers in celebration of National Cosmopolitan Day. Driving Consideration and Trial With zero friction, each influencer posted their content on the same day. They not only reached 1.3M followers primarily in Los Angeles, encouraging them to ask for Absolut Lime at a bar near them, and driving trial among consumers, but also encouraged more bars in Los Angeles carry the newest Absolut flavor. Using Relatable’s geo-targeting capabilities, 14 influencers were recruited to visit one of six bars in Los Angeles that carried the new product. Their brief: order a Cosmo made specific

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