Case Study Much care and attention has always gone into the formulation and production of the product itself. Built in 1906, the Åhus distillery combines the best of old, local distilling tradition with state of the art technology which seamlessly controls every step of the production process. The Absolut Company has an ingeniously simple “One Source” concept: vodka exclusively made at one distillery, from one wheat field, and one deep water well, containing the purest of Swedish water. Absolut is so confident in their “One Source” concept that they guarantee the same superior quality in every country in the world where Absolut Vodka is sold. The axiom “ONÖDIGT BRA” is also on display in the company’s packaging halls. Absolut operates some of the distillery industry’s most eff

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