Everybody loves Discover Weekly – but shortly after its launch back in 2016 few knew what Discover Weekly was. Spotify turned to Relatable to help drive awareness of this new feature they hoped would tip the scale for users considering upgrading to premium. The Right Kind of Buzz By using Relatable’s audience-insights data to identify partners whose followers look to them for music recommendations, Spotify saw 4.6% engagement of the content and created the desired buzz about its new feature, fueling adoption and user growth. Relatable’s plan proved to be very effective at driving the word of mouth buzz Spotify was looking for. By identifying the most influential music lovers in Sweden, and have them share stories about how much they love the new Discover Weekly feature, their f

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