BACKGROUND In January 2012, ABSOLUT launched ABSOUT Miami, the sixth in its Limited Edition City Series, with a locally driven campaign that brought to life the City’s culture, heat and rhythm with the concept “From Dusk till Dawn.” With so much unique richness, defining Miami by just a few characteristics can be limit - ing. What was clear is that there was a definite local perspective about Miami, which required going beyond just South Bea

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