NTIATIVE, a new player in the IT and Computer Software recruitment market, successfully built a strong employer brand using LinkedIn. By sharing original content like the weekly "Ted Favourite Sundays" posts and running targeted Recruitment Ads, they engaged niche talent pools and drove traffic to their LinkedIn Career Page. As a result, NTIATIVE saw a 25% reduction in cost per hire, a 50% decrease in time spent searching for candidates, and sourced 70% of new candidates through LinkedIn. Their proactive approach, supported by LinkedIn Recruiter licenses, enabled them to access both active and passive candidates effectively.

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