A strong and consistent global brand The Bayer Group relies on BrandMaker Digital Asset Manager for global brand management "Global control of the Bayer brand is enor- mously important. The BrandMaker Digital Asset Manager provides us with a central platform where employees worldwide can instantly access brand-approved assets. This ensures brand compliance at the regional and local level, strengthens our brand profile, and gives our teams the ability to rapidly respond to changing market conditions." Bernhard Grupp, Corporate Design & Identity, Bayer AG, Leverkusen Case Study Customer Bayer AG Industry sector Life Sciences company with competencies in health care and agriculture Employees Approx. 104,000 worldwide (as of fiscal 2019) Solution BrandMaker Digital As

Join for free to read