Case Study

Quality over quantity: How LinkedIn has helped Alv to attract motivated IT professionals and deliver a talent brand strategy in Norway

Quality over quantity: How LinkedIn has helped Alv to attract motivated IT professionals and deliver a talent brand strategy in Norway

Alv, a Norwegian IT consultancy, used LinkedIn to attract motivated IT professionals and enhance its talent brand strategy. Facing a competitive market, Alv focused on quality over quantity by showcasing its unique company culture through LinkedIn, resulting in a 475,674% increase in brand awareness and a 555% boost in engagement during a three-month pilot. LinkedIn became Alv's primary recruitment platform, contributing to 17% of new hires. This strategic use of LinkedIn allowed Alv to attract top IT talent aligned with its growth goals and ethos.

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