Customer Success Story v1.0 Customer Success Story T argeting New Segments and Growing Market Share With a Fighter Brand MVNO Background: Extending market reach with a second-brand strategy. Our customer is a well-established Mobile Network Operator (MNO), providing mobile services in the Scandinavian region. Its offers serve both consumer and business customers, and it has built a strong brand and reputation in the decade since launch. However , while the MNO has a strong market position, growing market competition had eroded its appeal to some segments – particularly consumers with greater price sensitivity. Competition in this segment is fierce, and the MNO was losing market share to more agile and price competitive service providers. It wanted to avoid a price war, which woul

Join for free to read