Snam, a European gas utility, aimed to attract experienced engineers and differentiate itself from competitors. The communications team, alongside CEO Marco Alverà, launched a LinkedIn campaign highlighting Snam's focus on technology and innovation. This strategic approach improved the company’s brand perception, with Alverà's followers growing by 63% and Company Page followers with engineering backgrounds increasing 2.5x. The campaign also influenced 51% of new hires. By sharing company news, job opportunities, and employee stories, Snam effectively engaged skilled candidates and enhanced its employer brand.

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