Grupo Unicomer faced the challenge of showcasing its company culture, values, and benefits externally while building a strong employer brand and attracting talent on LinkedIn. Through a partnership with LinkedIn, they launched an internal campaign to turn employees into brand ambassadors, emphasizing regular interaction on the platform. This approach, alongside strategic use of LinkedIn Recruiter, Job Slots, and Career Pages, helped Grupo Unicomer attract top talent, grow its audience, and increase engagement. The results included a 40% rise in influenced hires, 125% more page visits, and a 58% InMail acceptance rate.

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