Bringing a Brand Back to Life Formerly Fluke Networks and then part of NETSCOUT, NetAlly was spun out as an independent handheld network testing tools brand in 2019. The company engaged Voxus for an aggressive brand launch campaign to get key media and analysts excited about the new company, and immediately communicate and fortify NetAlly’s position as a market leader. Success also meant generating broad coverage that would establish a solid base of foundational awareness about NetAlly leading into a major new product roll out the next month. Introducing a “New” Networking Ally Voxus’ strategy was to highlight NetAlly’s impressive history, positioning the company as a reincarnation of an existing market leader, now unfettered and solely focused on innovating to meet the need

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