Case Study

A Digital-First Medicaid Enrollment Strategy Helps Americans Simplify Access to Healthcare

A Digital-First Medicaid Enrollment Strategy Helps Americans Simplify Access to Healthcare

Pages 2 Pages

Medicaid enrollment hit an all-time high in 2021 with over 12M more Americans applying for Medicaid coverage Y-O-Y*, fueled in part by ongoing pandemic-related economic uncertainty and legislation, such as the Families First Coronavirus Response Act (FFCRA). Yet for many Americans, applying to Medicaid on their own can be a deterrent as they are faced with navigating a new process while juggling home and work life demands. Problem Against this backdrop, Centauri Health Solutions (“Centauri”), a leader in hospital and health plan eligibility and enrollment solutions, saw the need to make the process easier and more efficient. To accomplish this, they expanded access to their Medicaid enrollment specialists to a digital-first platform wherein members can obtain live assistance to

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