The report highlights the dynamic nature of social media, with significant shifts like the rise of dual cameras, avatar stores, and the fluctuating fortunes of platforms. It underscores the relentless pace of change and the challenge of making accurate forecasts in this environment. The report is a collective effort of 40 experts from 25 independent agencies worldwide, offering diverse, global insights into social media marketing trends. Key observations include the shift towards social SEO, the growing influence of content creators, the importance of authenticity, and the rise of short-form videos. The evolving landscape of influencer marketing, with a focus on more relatable and niche influencers, and the anticipation of B2B leveraging influencers more.

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