Teamwork à la Mode: Seamless Social Collaboration at Rent the Runway Case Study +Rent the Runway has been credited for disrupting the retail industry with its revolutionary rental designer fashion concept. The company’s subscription-based business model has made luxury apparel accessible to millions of women, successfully reimagining the way people approach occasionwear. As it turns out, the pragmatic spirit of garment rental proved to be a genius solution for ladies seeking a frock fling. When Rent the Runway joined Instagram in 2012, the team crafted the brand’s social narrative to celebrate their customers and tell the story of an “endless closet”. However, the round-the-clock nature of the channel made for internal struggles. The social, marketing, and creative departments we

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