Social media plays an important role in helping B2B companies navigate the sales cycle, engage with customers, and improve customer service delivery. Yet, for many B2B companies, it can be easy to get caught up in the mindset that social media marketing is reserved for those in the B2C space. B2B social media often seems unnecessary or even worse—boring. (Gasp!) You may wonder if social media marketing is right for your industry and think that focusing your efforts on tradeshows and conventions is more important. But the truth is, B2B social media marketing isn’t unnecessary or boring, and the fun isn’t just reserved for B2C companies.

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