SOCIAL MEDIA MARKETING TRENDS

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“In a world leaning on AI more every day, the good news here is that for consistent content that builds real brand love, humanness is still the most necessary ingredient.” -Dora Beilin, Senior Social Strategist, Barrett Hofherr Having compiled these social media trends reports every year since 2012, I can’t recall a bigger shift than this one by generative AI. And it shook the world so swiftly! Our last edition didn’t point it out at all, as the interviews were done days before the launch of ChatGPT – which arguably has had the biggest impact of all the gen-AI tools.

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