BCG’s 2025 GenAI Transformation of the Communications Function report finds that communications is among the top two corporate functions positioned for the greatest GenAI productivity gains—recovering 26–36% of time today, and up to 47% with process redesign via agentic AI. These improvements could drive 15–30% cost reductions, rivaling customer service and HR. Over 80% of comms work involves AI-assistable, collaborative, or supervised tasks—an ideal mix for human-AI synergy. GenAI will elevate not just efficiency but personalization and content quality, transforming comms into a value engine that integrates automation, creativity, and strategic agility.

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