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The rise of Social Commerce: A growth opportunity for brands

The rise of Social Commerce: A growth opportunity for brands

Pages 17 Pages

Social Commerce, driven by social media's influence, presents a significant growth opportunity for brands. With billions of active users spending hours online daily, platforms are evolving into shopping hubs. Influencers, trends, and emerging formats like live streaming and AR are shaping consumer behavior. Brands must align strategies, leverage various Social Commerce features, and develop clear objectives to capitalize on this trend, estimated to reach $2 trillion by 2025.

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