Customer expectations in commerce evolve swiftly, with digital engagement methods quickly transitioning from innovative to standard. In this dynamic, brands must accelerate their commerce strategies to keep pace with consumer desires. Deloitte Digital highlights six digital commerce trends aiding brands in becoming essential to customers while staying agile and resilient. Social commerce stands out as a key trend, where brands leverage authentic engagement on social media for commerce, moving beyond just algorithm-driven ads to creating versatile content and collaborating with creators who command loyal followings. This approach not only respects consumer privacy but also measures social commerce's impact more holistically.

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