Social commerce is rapidly growing as more consumers shop through social media platforms like Facebook, Instagram, and TikTok. During the pandemic, online sales surged, with e-commerce sales at major retailers increasing by 200%. Social commerce, where users can purchase directly within apps, reached $37 billion in sales. However, consumer satisfaction is low, with less than 30% satisfied with their social shopping experience. Key issues include complex checkout processes, which lead to abandoned carts. Improving ease of purchase, such as one-click checkouts, is critical to boosting conversions.

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