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Going digital, going direct: Digital strategies to help brands connect with today’s consumer

Going digital, going direct: Digital strategies to help brands connect with today’s consumer

Deloitte
Pages 20 Pages

This case study underscores the shift for brands to go direct-to-consumer via digital platforms, bypassing retailers to gain control over customer relationships, boost profits, and expand globally. Leveraging tools like eCommerce and social media, brands can personalize engagement, access valuable customer data, and reduce dependency on traditional retail channels. Examples like BuildDirect.ca and Kobo show how DTC strategies enhance reach and profitability. Deloitte encourages Canadian brands to adopt DTC to stay competitive and grow sustainably.

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