Social commerce, an emerging trend, allows consumers to browse, shop, and complete transactions directly on social media platforms. This model is highly popular in China, with social commerce generating $352 billion in sales, or 13% of total e-commerce. In the U.S., social commerce is expected to grow from $37 billion in 2021 to nearly $80 billion by 2025. Brands are adapting by engaging influencers, leveraging live-stream shopping, and creating immersive experiences. This shift presents new challenges but offers unprecedented opportunities for consumer interaction and brand growth.

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