The rise of commerce media: The opportunity for CPGs

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This content discusses the rise and impact of retail media networks (RMNs) on consumer packaged goods (CPGs) companies. It highlights the shift to e-commerce, the growing importance of first-party data, and the value of shopper insights provided by RMNs.

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The rise of commerce media: The opportunity for CPGs

The rise of commerce media: The opportunity for CPGs

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