This case study outlines how sales leaders are transforming their go-to-market strategies by embedding data and technology across their organizations. Key steps include centralizing commercial operations to generate actionable insights, enabling agile go-to-market models, designing smarter automated sales processes, and empowering frontline sales teams through reskilling and tailored learning. These strategies lead to significant improvements in sales ROI, productivity, and customer engagement, creating a "domino effect" that drives sustained growth in the new business environment.

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