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The multiplier effect: How B2B winners grow

The multiplier effect: How B2B winners grow

McKinsey & Company
Pages 13 Pages

The latest McKinsey B2B Pulse survey shows companies thriving by excelling in omnichannel experiences and personalized marketing, growing market share by 10%+ annually even amid economic uncertainties. Winning B2B strategies include advanced sales technology, hybrid sales teams, hyperpersonalization, tailored third-party marketplace strategies, and e-commerce excellence. Continuous investment in these areas, even in tough economic times, leads to significantly higher market share growth compared to companies focusing on singular strategies.

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