Marketing and sales leaders must navigate the post-COVID-19 world by leading with purpose, addressing immediate challenges while planning for recovery and the next normal. Key actions include prioritizing employee and customer well-being, building cash reserves, and accelerating digital transformation. Leaders should focus on a purpose-driven approach, fostering customer loyalty and trust. Digital channels are essential for future growth, and agility is crucial to meet evolving consumer behaviors. Additionally, embracing ecosystems, partnerships, and innovative business models will be key to thriving in a transformed market.

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