The COVID-19 pandemic has reshaped retail, requiring companies to adapt rapidly. Key changes include a shift toward e-commerce, reduced consumer spending on discretionary items, and increased demand for essentials. To thrive in the new normal, retailers must reassess their strategies across five areas: revenue management, operating models, digital capabilities, capital investments, and M&A. Grocery is expected to grow but faces margin pressure, while apparel and restaurants will take longer to recover. Success will depend on transforming operations, adopting digital solutions, and exploring partnerships.

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