GoMo Consulting's guide on building a Go to Market (GTM) strategy highlights key components for successful market entry. It begins with defining the purpose of a GTM plan, emphasizing its role in setting up sales teams for success rather than hiring sales personnel as a first step. The strategy involves defining the market and buyers, identifying marketing channels, and establishing sales strategies. Market sizing is crucial, with a focus on TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market). A segment strategy is then developed, prioritizing customer segments and defining an Ideal Customer Profile (ICP) based on quantitative, qualitative, and predictive analyses

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