The digital reinvention of enterprise tech go-to-market (GTM) focuses on two major shifts: expertise and simplicity. B2B customers now demand both deep technical expertise to guide their digital transformations and self-service, simplified buying experiences. To thrive, tech companies must adapt by reimagining sales, integrating marketing and sales, fostering partner ecosystems, and adopting a customer success lifecycle approach. These changes require investment in data analytics, modern tools, and talent with specialized skills, while embracing cross-functional teams to enhance collaboration and agility​.

Join for free to read