Customer Data in Action Propensity Modeling: Reduce Churn by Identifying At-risk Customers and Intervening Early What you’ll need: Predictive modeling is a powerful tool that lets you leverage customer data and machine learning to anticipate your customer’s needs. Armed with this information, customer champions can nurture closer relationships with their customers. Follow these steps to set up your own predictive model that scores customers on their likelihood to churn and then shares those scores with a customer service representative via Slack. 3 2 1 Plenty of customer data A messaging platform Your Treasure Data CDP Interested in other ways to get the most out of your customer data? Check out our catalog of use-case recipes. Browse the CatalogPropensity Modeling: Reduce Ch

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