Today’s proactive enterprises invest significant time and effort to acquire customers only to lose out on the full, diverse revenue potential of those hard-earned patrons if they leave. As expressed by countless industry experts, subscription businesses with a foundational client trust are more likely to grow faster. Customer loyalty is the hidden superpower to counter the revenue headwinds caused by churn. Hence, customer retention is what separates the top performers from everyone else. Why Retain Customers? 5x The cost of acquiring a new customer compared to retaining an existing one. According to a study in the Harvard Business Review and depending on your industry, it can cost anywhere from 5 to 25 times more to acquire a new customer than to retain an existing customer.

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