The pharmaceutical products division of a global leader in the life sciences industry saw a dramatic shift in healthcare professionals preferring to engage remotely during the pandemic. This preference remains today, with 87% of healthcare professionals wanting either all virtual or a mix of virtual and in-person meetings with sales reps. As a result, the company wanted to improve the performance of cost-effective digital channels like email and website by ensuring sales reps engaged with healthcare professionals in the right way, at the right time, with the right content. To achieve this goal, they deployed Treasure Data Customer Data Cloud.

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