A regional division of a leading athletic apparel retailer with over 500 stores globally and $4B in revenue wanted to further increase growth by delivering seamless omnichannel experiences to customers that would strengthen engagement and further market expansion. To fuel this growth, the team needed a customer data platform (CDP) that could scale to support customer data and use case growth while meeting global security requirements. Treasure Data Customer Data Cloud has enabled the retailer to unify rich marketing data sources, build ~2 million customer profiles in less than 2 two years.

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