Customer Data in Action Ad Suppression: Optimize Ad Spend by Suppressing Advertisements to Recent Purchasers What you’ll need: Every consumer knows the feeling--I just purchased that, so why am I still seeing ads for it? On the other side of the fence, the campaign manager has a similar feeling--I’m spending plenty on advertising, so where are all the conversions? In situations like these, ad suppression can help a lot. The concept is straightforward: instead of building a target audience of just those who should see the advertisement, also make sure to exclude those who shouldn’t see the ad. Follow these steps to incorporate suppression into your own advertising campaigns. 3 2 1 The right customer data An advertising platform Your Treasure Data CDP Interested in other ways t

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