Tech companies face pressure to balance growth and profitability as investors reject “growth at all costs.” Disconnected GTM planning creates inefficiencies, poor data use, and misaligned strategies. An integrated GTM engine unifies sales, marketing, finance, and customer success around a single source of truth, enabling accurate analysis and agile decisions. Benefits include faster growth through smarter segmentation, optimized territory coverage, improved incentives that retain talent, and quicker quota assignments boosting productivity. Case studies show Adobe increased win rates by 81%, LinkedIn cut territory planning time by 75%, and AWS doubled Anaplan adoption. Integrated GTM planning empowers organizations to adapt quickly, align resources, and achieve sustainable, profitable growt

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