Anaplan Predictive Insights uses AI and machine learning to identify high-propensity accounts, reveal ideal customers, and optimize go-to-market strategies. By combining internal first-party data with a vast third-party database, it delivers a holistic view of the market, uncovering new opportunities and guiding intelligent segmentation, targeting, and planning. Key benefits include better forecasting, territory expansion, faster deal cycles, and deeper customer understanding. Integrated into Anaplan’s Connected Planning platform, it empowers sales, marketing, and customer success teams to plan dynamically, collaboratively, and strategically.

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