Pharma companies face disruption, complexity, and margin pressure, making integrated business planning (IBP) essential. Unlike spreadsheets and siloed tools, IBP aligns strategic, operational, and financial plans into a single source of truth. Adoption challenges include legacy systems and resistance to change, but IBP with AI, automation, and Connected Planning improves collaboration, reduces data inconsistencies, and accelerates decision-making. Pharma leaders use IBP to optimize portfolios, balance supply and demand, align with contract manufacturers, and improve forecasting. It enhances financial performance by linking demand planning to P&L, reducing risk, and ensuring agility. Anaplan’s cloud platform enables real-time integration across functions, helping life sciences organizations

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