Customer marketing is becoming a top priority for businesses, with a focus on leveraging existing customer data to enhance loyalty and drive revenue growth. The article emphasizes the importance of retaining happy customers, as they significantly contribute to sales and can lead to higher profits. Despite its potential, many companies struggle with effective customer marketing due to poor data utilization and lack of personalization. The solution lies in using advanced technologies like predictive analytics and machine learning to create targeted, scalable, and automated marketing campaigns.

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