The STS Gaming Group, a leading gaming company in Central and Eastern Europe, operates sportsbooks, virtual sports, casino, live casino, and esports betting services across Poland. With over 1,500 employees and 400 betting shops, STS sought to enhance customer engagement and personalization. By adopting Optimove, STS achieved a major leap in CRM capabilities, scaling their campaigns to 455 monthly messages and improving customer retention. Through Optimove’s AI-driven segmentation, dynamic campaigns, and multichannel orchestration across SMS, mobile push, email, and more, STS maximized personalization, with 83% of segments containing less than 0.4% of customers, driving significant improvements in player interactions.

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