Improving digital experiences (DX) is a top priority for businesses, with over 90% adopting a digital-first approach. Digital Experience Platforms (DXPs) are key to driving digital transformation, offering benefits such as personalized experiences, enhanced mobile access, and customer insights. However, 58% of organizations struggle with omnichannel delivery. Security, pricing, and scalability are crucial when evaluating DXPs, alongside innovative technology. While AI adoption is growing, organizations primarily use it for predictive analytics, automation, and personalization. DXPs are central to improving customer engagement, though many businesses still face challenges in fully realizing their capabilities.

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