Sisal, a leading Italian gaming company, partnered with Optimove to shift from a product-centric to a customer-centric marketing strategy, aiming to boost loyalty, lifetime value, and revenues. By leveraging Optimove’s CRM technology, Sisal gained deep insights into customer behavior and created granular segments for personalized communication. This approach eliminated data silos and synchronized marketing efforts, leading to a 36% increase in average player future value, 23% growth in deposits, 28% rise in NGR, and a 34% increase in GGR. The strategy significantly enhanced long-term customer retention and revenue growth.

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