IDT Telco, a global financial and telecommunications services provider, leveraged Optimove to automate and scale its marketing efforts for millions of customers across 200+ segments. With Optimove, IDT increased customer purchasing by 50%, raised lifetime value by 17%, and launched over 200 campaigns annually. The solution enabled fast, efficient campaign execution, personalized communications, and advanced segmentation, helping IDT respond quickly to market changes. Optimove’s integration of AI and automation allowed IDT to enhance customer retention, cross-sell services, and improve overall marketing efficiency.

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