“The loyalty programs market in the country will increase from US $3906.4 million in 2021 to US $6718.4 million by 2026.” “The loyalty programs market in Canada has recorded strong growth over the last four quarters, supported by brands and retailers focusing on customer retention.” “Loyalty programs have been entrenched in the Canadian retail landscape ever since the introduction of Canadian Tire money in 1958. Since then, we’ve seen an explosion of loyalty programs, with a recent study finding that “Canadians nowadays have almost 130 million memberships. That’s an average of more than four per person—or more than eight per household.”

Join for free to read